This was my first exposure to video production and I was interested in how the videos came together, what different roles have to be filled in order to complete a video and to see how involved the clients are in the process and what time scales they have to work too.
What I found out: Videos are on average around 2-3 minutes long and to my surprise only take 1-2 days to complete, rarely more. There are four members on the team and they make videos for each stage of the event process the pre-event period, for use during the event and post event videos.
Adobe Master Collection is used to create the videos and there are four programs used, one for audio, two for video and one for editing. Sometimes it can be hard to find inspiration as it is not uncommon for the client to be relying on the production team to come up with the ideas and have none themselves. Therefore it would have to take a creative person to fulfill this job as the videos are produced from scratch. As a result of this several versions of one video may have to be produced due to the client not being completely happy with the results. Previously the team have been asked to adjust a video twelve times, but on average it only takes three attempts.
I was curious as to what aspects were most challenging about the video production process as from the view of an outsider it seems a highly technical job. Two points were highlighted; receiving several separate videos and editing them to combine into one video and secondly, producing a graphic when there is no direction from the client.
Current Projects: Oriflame Stockholm 2013.
The production team here at eventum - premo received only two pictures from the organisation to give an impression of the colour scheme and the logos that should be used. They are currently working on three different versions of the video for Oriflame, presenting them with a variety of ideas to ensure that at least one satisfies them.
If the opportunity to create more than one version of a video for a client is available and the current workload is manageable in order to do so, then they will be created. Again offering a number of options creating a better likely hood of one being accepted. The team may also have a tight schedule to run too, as clients can often be impatient and want the videos on the same day they request them and expect a hasty turn around.
Video production is a busy department and can expect to be working on three projects at any one time. However, during busy times such as New year they can become extremely busy, for example they were telling me at New Year just past they were working on fifteen projects simultaneously.
Overall, it was very interesting learning about video production, as I previously mentioned I have never had the opportunity to do so before and was able to see how the department works.
Some examples of their work:
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